Hello!  I’m Tracey and I live in North Yorkshire with my lovely family and two dogs, Bruce and Cocoa.

During 2020 I was made redundant.  I decided to turn this into an opportunity to follow my passion and start an ethical gift business called 'beautiful ethical'.  This venture centers around things that are important to me; choosing cruelty free and making eco-friendly choices.  I want to champion small British companies who create sustainable products, which at their heart are natural and cruelty free.  beautiful ethical offer these products in gift boxes and very soon will also be launching a subscription box service as well.

I’m passionate about offering gifts that are full of products that not only really work, smell beautiful and feel luxurious, but that you can feel good about giving… they are ethical and kind to the planet, and recipients feel fabulous about receiving… beautifully packaged, look and smell really special.  Wellness and mindfulness are an important component of our offering, as this is a big part of my life and something I love to share with others.

A bit about our company values:

• Everything we offer is made by British brands who care about animals and the planet.

• All the products we offer are cruelty free, many of them are vegan.

• All products contain natural ingredients and no nasties, such as synthetics or harsh preservatives.

• Products are palm oil free

• Our packaging is eco-friendly

• We offset carbon by being part of a tree planting scheme, which includes planting trees in the UK, you can find out more about this here.

All the brands we work with have a conscience too and work to similar values. Peace of mind all around.

If you would like to find out more about the brands we work with, please visit our ‘Product Partners’ page here.

I hope you will love the gorgeous products we have chosen, as much as I do!