Hello!  I’m Tracey and I live in beautiful North Yorkshire with my family and two dogs, Bruce and Cocoa.

Tracey Purcell holding a beautiful ethical pamper and wellbeing gift box

After being made redundant, which left me feeling lost and stressed, I realised how important it was to look after my own wellbeing. 

I started Beautiful Ethical to centre around natural, cruelty free pamper and wellbeing products which feel luxurious and contain no animal products. Being an earth friendly individual it's also important to me to choose products with sustainable ingredients and to only use eco-friendly packaging that looks lovely, but is plastic free, recyclable, compostable or biodegradable. 

I also wanted to support other small British brands who share our ethos and create their products by hand and in small batches, which not only ensures freshness, but keeps waste to a minimum. So all our vegan friendly pamper products, candles & wax melts are handmade right here in the UK. 

So, whether you're looking for a beautiful pamper or wellness gift, or you'd like to treat yourself to some self care then our website is just for you.  Plus, we're excited to announce that our new wellbeing subscription box service is is now available.

A bit about our company values:

• All our Bath & Body products, Soy Wax Melts & Candles
are made by British brands who care about animals and the planet.

• All the products we offer are vegan & cruelty free.

• Products contain natural ingredients and no nasties,
such as synthetics or harsh preservatives.

• Everything is palm oil free

• Our packaging is eco-friendly

• We offset our carbon by proudly supporting climate positive projects and tree planting around the world, you can view our virtual forest here.

We're proud to work with British brands that have a conscience and work to similar values. Peace of mind all around.

If you would like to find out more about the brands we work with, please visit our ‘Product Partners’ page here.

I hope you will love the gorgeous products we have chosen, as much as I do!